Building in Public

Why sharing your journey transparently can be one of the most powerful growth strategies for your business.

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Building in Public

There's something powerful about sharing your work before it's perfect. Building in public has become a cornerstone of how modern creators grow their businesses.

Why Build in Public?

The traditional approach was to work in secret, perfect your product, and then reveal it to the world. But this misses out on so many benefits:

  • Accountability - When you share your goals, you're more likely to achieve them
  • Community - People root for creators they feel connected to
  • Feedback - Early feedback prevents you from building the wrong thing
  • Trust - Transparency builds trust with your audience

What to Share

Not everything needs to be shared. Focus on:

  • Your wins (and celebrate them!)
  • Your failures (and what you learned)
  • Your process (the "how" behind the "what")
  • Your numbers (revenue, users, growth)

The Vulnerability Factor

Yes, it's scary. Yes, you'll feel exposed. But that vulnerability is exactly what creates connection.

Getting Started

Start small. Share one thing today. A screenshot of what you're working on. A metric you're proud of. A lesson you learned.

The journey of a thousand miles begins with a single tweet.

Spencer Lanoue

Written by

Spencer Lanoue

Writer, creator, and builder. I write about ai, growth, and building products.

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